The secrets to selling anything is to create trust, weave a believable story, justify the expense, and help fulfill a burning need in your customer.
That burning need is what cuts through the natural resistance we all have to spending money — especially spending money on something we cannot hold in our hands (which is always the case when you're selling online).
That burning need overcomes all objections, all doubt, all second-thoughts. The customer doesn’t want what you’re selling… he needs it. Urgently. Can’t wait.
Stoking that burning need is what separates the great salesmen (who become wealthy) from the mediocre (who forever struggle).
Most people in business, when pressed, can get a potential customer to say:
"Yes, what you have there is certainly interesting..."
But they cannot “close the deal”. They don’t know how to fuel the need enough to have cash exchange hands.
Look. You can show anyone how to hit a golf ball — you just take a club and whack the little dimpled thing.
But to play golf well… to make the ball go where you want it to go… you need the inside secrets you will not discover casually on your own.
It’s the same with salesmanship.
Just because you are now in the position of having to sell something...